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GCCC Strategic Communication Management Professional Sample Questions:

1. In evaluating the success of a media skills coaching and training program for executives in the organization, which of the following should NOT be the expected outcome?

A) Better media relationships.
B) Consistently positive media coverage.
C) They understand what to say and when.
D) Confidence is enhanced.

2. When developing a strategy for announcing company news, such as a leadership transition that is not covered by industry regulations, the reason why organizational leaders and employees are engaged FIRST is:

A) media tends to distort messages.
B) to ensure they have the information needed to communicate with others.
C) leaders need to feel important so they want to be notified first.
D) so there is time to print new business cards.

3. Strategic alignment as a core concept in reputation management is defined as the degree of:

A) Knowledge among key audiences of supportive behavior and operational capacity needed to understand the "how" and the "why" of a firm's strategic intents.
B) Supportive behavior among key audiences rooted in awareness and understanding of the "what" and the
"why" of a firm's strategic intents.
C) Supportive behavior from employees needed to understand the "how" and the "what" of a firm's strategic intents.
D) Strategic awareness among key audiences of supportive behavior and understanding of the "how" and the "what" of a firm's strategic intents.

4. Which part of the communication development process should be handled by in-house communication professionals?

A) Speech writing and newsletter writing
B) Strategy and project management
C) Crisis and emergency communications
D) Video production and web programming

5. Which is the FIRST step to take when a CEO wants an expert to develop a training program for managers in effective communication?

A) Film the CEO delivering an all-staff message about the new management training.
B) Clarify the program goals and develop a communication strategy.
C) Research current information and resources available for managers.
D) Draft a training outline/course plan for effective communication.

Solutions: