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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

1. A customer sends a note that they are getting inconsistent results using Contact Data in Journey Builder Decision Splits, while referencing One to Many Relationship defined in Data Designer. The customer explains that the SubscriberMaster Table is already linked to the MyOrders Table using Data Designer. Which three clarifying questions would help a consultant understand more?

A) Are you integrated with other Salesforce Clouds?
B) Do any of the orders for that subscriber meet your decision split criteria?
C) Are there more than 100 order records that could match?
D) Are you using attribute to attribute comparison in your decision split criteria?
E) Is the Contact information spelled correctly?

2. How does real time interaction management (RTM) in IS help marketer to provide personalized content to user, Select multiple

A) Unified customer profile
B) Orchestration
C) Data aggregation

3. A customer wants to send ''Last Chance'' real time triggered messaging to their subscribers when stock of an items gets below 50 units. They want to include a dynamic ''Buy now'' link based on the product with low stock.
Which two APIs would support this use case?
Choose 2 answers

A) REST API
B) Transactional Message API
C) Email SOAP API
D) Journey API

4. send multiple emails over a period of 3 months with link to download mobile app. If link clicked then send app feature emails else same mails to download mobile app after every 3 days. How would you design this Multiple select?

A) use contact designer
B) use query activity to query _ click and use contact data in journey.
C) use Journey data and not contact data
D) use journey with email activities and enagagement split activity

5. What is true about Einstein engagement frequency (EEF). Select 3

A) It uses last ISO days engagement data
B) The model uses data available only in your account
C) Used to determine correct no of mails to be send so that there are less unsubscribes due to email fatigue.
email fatigue.
D) EEF uses only commercial send data not transactional

Solutions: